When you start your own business, it’s important to stand out. You need to be different and unique, and you need to be willing to take risks, lots of them, and big ones sometimes.
Taking risks in the fashion world consist of stepping so far out of your comfort zone that you are willing to brush off the whispers and stares that are likely to fall upon you the second you decide to do something that no one else is doing.
I have always enjoyed the challenge of standing out and doing my own thing. Of course, when you’re bold enough to pave your own path, it will eventually be discovered and others will follow. This can be kind of annoying, especially when you’re trying to establish a certain look or feel for yourself, but I have found ways to keep your style guide all for yourself, if you so choose. It sounds selfish because they say that copying is the biggest form of flattery, but the only people saying that are typically people who prefer copying others over being a trend setter. Sounds harsh, I know. But hey, it is what it is.
Here are a few tips I have for my fellow bold babes. If you want to stand out without worrying about Sally the Style Swiper stealing your ideas, try the following:
- Don’t buy from franchises. Buying from places like Forever 21 is great because they offer somewhat of quality clothes for cheap, but be prepared for everyone around you to have those same clothes. Instead, try buying from your local antique shop or Goodwill. Buy from buy, sell, trade apps. Get your clothes from places that only carry one of each or a place where you can get older, vintage stuff. It works for me but that’s what I’m into.
- Take a risk. If you don’t want to blend in, wear an obnoxious hat, throw on some loud colors, and wear copious amounts of jewelry. Things like that will easily become something that you will start being noticed for.
- Be consistent. If you start going one direction, stick with it and jazz it up however you like. Pull inspo from where ever you like, but don’t take the whole look. Pull ideas and portions of a look from your fellow fashionistas, but let them keep their uniqueness, and form your own.
You can’t trademark your look or copyright it, but you can certainly be known for standing out. Janice Joplin, David Bowie, Slash, and God knows how many people stood out simply by adding a few signature pieces to their every day look and appearance. Eventually they would become known and recognized for their attire.
I suppose it is flattering to have people look at you and want to dress like you. What I find intolerable are those who mock you first, and then go and copy you like it was their idea in the first place. It has happened to me lots, and I am always able to brush it off. I know I am bold enough to be a trend setter and I don’t care enough about what other people think to let their opinions or impositions stop me from wearing what I want.
And you know what they say- lead, follow, or get out of the way.